Gadha Co is a new and innovative take on clothing. Mixing simple designs with humor, we create the ultimate form of clothing.
Comedy is so mainstream that it has affected everything, from food (El Bulli), to cars (Tesla easter eggs). Yet, it has hardly affected the clothing industry, where clothes take themselves too seriously, and the clothes that are humorous tend to not be visually appealing. We set out to solve this problem by fusing together sleek, attractive designs with a hint of humor.
When starting, we knew we had to pick an iconic name. After weeks of brainstorming, we realized donkeys are pretty funny animals. We decided to name the brand "Gadha", which comes from Hindi equivalent of donkey. We then topped it off with a modern logo resembling a donkey.